Link: http://www.youtube.com/watch?v=-TaE0A0Vjck

Derby scores nicely with their song "If Ever There's A Reason" in a commercial for Ford Explorer. Sweet and lovely.

Annie is featured again in Amazon's second Kindle Commercial series. Annie and Marcus' song Stole My Heart is penned under their recording duo name Little & Ashley. Check it out!

We’re pretty sure that we (meaning, really, Optic Noise) have just turned ten. Or maybe it’s nine. Evidence pointing to this vague suspicion: 1. We’ve just finished our 30th compilation; 2. It’s kind of been a really long time since we’ve been licensing music (or “pitching the tunes”, or “plugging the tracks” or whatever the kids are calling it these days) and 3. We just ate an enormous piece of cake that, aside from birthday associations, made us think that perhaps we should take a walk tomorrow at the very least.

We've also heard that there is some sort of music convention or other that is taking place in, of all locations, Austin, Texas, and so we thought we’d go. Okay, it’s been a couple of years since we’ve been, and it’s time to partake in some BBQ, grape Nehi, free beer, sun and—if we’re really, really lucky—seeing you.

In the meantime, here’s our latest round, all of which we hope you’ll love, want and need.

Check them out on our home page and enjoy.

CURTAINS FOR YOU
We do like us some Northwest. The band’s Seattle-based label Spark & Shine reports that Curtains For You are the nicest guys ever. Ever. They also have recorded a great album lush with power pop gems ala Jellyfish, soaring harmonies, thickly layered instrumentation and all. Confident, celebratory and rich in melody.

BILLY & DOLLY
Billy & Dolly’s debut lays ground for a refreshing renewal of power pop ala Big Star, Material Issue, The Posies and all others of that ilk who have gone before them. Bright and jangly, with a sweet musical straightforwardness, the San Francisco based group creates some sunny lightness.

IVES THE BAND
Big lush, and beautifully produced, Ives The Band offers a Coldplay-esque depth to its pop forthrightness, complete with grand builds and waves of melodic confidence.

MIKE SIMMONS
While Joe Purdy comparisons come to mind immediately, Simmon’s ultimately personal and intimate stylings are his alone. Simmons’ folk ballads are sweetly atmospheric and quietly up close and intensely private.

ALSO WONDERFULLY WORKABLE AND REALLY, REALLY GOOD:

Cool, soaring alt rock from Rock Paper Pistols, lovely acoustic quietude from Portland’s Downpilot, classic rock inspired Lonely H, new release from sultry Boston-based Kim Taylor, and more loveliness thrown in.

Okay then, see you in Austin.

We somewhat recently came down with a strain of ADD but have now recovered with a little less coffee and potentially more ingrained work ethic. So we're back, after a somewhat lengthy absence (and, ahem, we hope you've noticed and maybe even missed us. Maybe just a little).

Because sometimes we're embarrassingly unhip--meaning, we only listen to artist submissions we get in and nothing else in the outside world for weeks at a time--we like this site because it tells us "what the kids" are listening to these days.

We Are Hunted offers a useful aggregation of social networks--P2P's and torrents included--and the results are eclectic, diverse, and of the moment in a lovely, musical sort of way. Nice.

LOTS OF THINGS IN THE WORKS for Optic Noise and we’re all, like, totally excited about it. We’ve begun a series of commissioned artwork for our CD comps, just because, and our first series for 24 and 25 features graphics by Dave Gulick of the band Derby.

We’ve lined up a host of artists, so more to come by way of eye candy.

We’ve also brought on Rob Wells, formerly of the band Eleventeen and current manager of San Francisco band Magic Bullets, to help us fill in some pitching gaps. He’s ramped up and rearing to go, and will make a suitably awesome addition to Optic Noise.

As of next year, in conjunction with The Rights Workshop here in San Francisco, we will be handling the catalogue of Carly Simon. Currently, we’re working on some updated covers of her hits, and thus will soon be able to offer both sync and master on this hit artist catalogue. More details and a more official announcement to come early next year.

And lastly, we have some truly great music coming your way. New Sex & Reverb, some great rock en Espanol, and more artists from the incredibly music-rich Portland .

We’ve put this round of comps as encoded super high quality MP3’s, making for easy database loading. So it’ll be either an enormous, wondrous success, or possibly utter disaster. We’ll see.

Earlier this month Journey's summer-time classic "Don't Stop Believin'" became the first catalog track in history to sell over 2 million digital copies.

Back in the day, as it were, Journey was among the ranks of bands known as corporate rock (aka Arena Rock), alongside the likes of Foreigner, Boston and Styx. And go figure, say what you like, but those bands were, in actuality, pretty good. What differentiates Journey from, say, Boston--who, I dare say, were perhaps better than Journey--is its luck/savvy-ness at licensing the right song in the right place, at the right time.

Surely, older (oldish?) HBO Sopranos viewers watching that final episode were reminded of youthful times in the backseat of a car and immediately rushed to the closest computer to relive the moment courtesy of iTunes. Indeed, iTunes sales apparently spiked 482% during the airdate week. But similarly, the same track made it to iTunes Top 10 Singles a couple of years earlier, coinciding with the song's use in Fox's "Family Guy" and MTV's "Laguna Beach", boasting a younger demographic.

So maybe it's the pure white sugar sweetness of the song. Perhaps its eighties production doesn't completely overwhelm it in the same way it's victimized others of its ilk. Would Supertramp's "Give A Little Bit" or Boston's "More Than A Feeling" give "Don't Stop Believin'" a run for its number one place on iTunes? It may well depend solely on a good scene in a great series.

My life. Except without the beard. Or Arcade Fire.